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| Tekijä: | Xu, Lifang |
| Otsikko: | Invigorating China's export of silk clothing: reflections on countermeasures (original in Chinese) |
| Lehti: | China Textile (c)
1996 : 4, p.19-21 |
| Asiasana: | CLOTHING INDUSTRY EXPORTS MANAGEMENT CHINA |
| Kieli: | chi |
| Tiivistelmä: | The export volume of China's silk products accounts for 90% of the world's total. However, the unit export price of China's silk clothing has fallen gradually in recent years. For instance, it fell from USD 9.83 for one piece of clothing in 1991 to USD 5.7 in 1994, only equivalent to 6% of Germany's, 8.4% of Italy's and 43% of Korea's. If China wants to maintain the booming momentum of silk clothing on the world market, it must perfect its management system foreign trade exports and the indicator system of assessing tangible achievements in exports, give play to the coordinate role of commercial chambers, establish union among enterprises exporting silk clothing, increase high-tech input and change its marketing strategy. |
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