haku: @indexterm CLOTHING INDUSTRY / yhteensä: 297
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| Tekijä: | Anderson, E. T. Simester, D. I. |
| Otsikko: | Are Sale Signs Less Effective When More Products Have Them? |
| Lehti: | Marketing Science
2001 : VOL. 20:2, p. 121-142 |
| Asiasana: | SALES CLOTHING INDUSTRY SURVEYS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The authors analyse data from a variety of sources, including historical data from a women's clothing catalog, a field study in that catalog, survey responses to catalog stimuli, and grocery store data for frozen juice, toothpaste, and tuna. The analysis yields three conclusions. First, sale signs are less effective at increasing demand when more items have them. Second, total category sales are maximized when some but not all products have sale signs. Third, placing a sale sign on a product reduces the perceived likelihood that the product will be available at a lower price in the future, but the effect is smaller when more products have sale signs. |
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