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Tekijä: | Trapp, R. |
Otsikko: | Barbour in a storm. Reproofing the brand |
Lehti: | Management Today
2003 : APR, p. 54-57 |
Asiasana: | Brands Clothing industry Competition Companies United Kingdom Europe |
Kieli: | eng |
Tiivistelmä: | The fortunes of John Barbour & Sons, maker of the eponymous jacket, waxed profitable in the 80's and 90's on the back of Sloane Ranger chic. How has the firm faced changing tastes and fierce new competition? |
SCIMA