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| Tekijä: | Cornelis, P. C. M. |
| Otsikko: | Achieving attraction accountability through an attraction response matrix |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:4, p. 361-382 |
| Asiasana: | |
| Vapaa asiasana: | theme parks new attractions Attraction Response Matrix ZMET contextual approach |
| Kieli: | eng |
| Tiivistelmä: | In theme park industry, investments in new attractions continue to rise. However, knowledge regarding the effects of new attractions on theme park performance and attendance remains scarce. To predict the impact of new attractions on the performance of European theme parks an Attraction Response Matrix (ARM) is presented. ARM is based on an extensive ZMET study conducted in The Netherlands. The ARM attemps to transform post priori knowledge into a priori knowledge by better understanding the impact of a new attraction and its' mediating causes. |
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