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| Tekijä: | Gertner, R. K. |
| Otsikko: | Similarities and differences of the effect of country images on tourist and study destinations |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:4, p. 383-395 |
| Asiasana: | tourism students |
| Vapaa asiasana: | country images study abroad programs tourist destinations |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the study is to determine whether students hold similar or different country images when buying study abroad programs and tourism destinations. The article also tries to investigate similarities and differences in the brand personality perceptions of countries when they are considered as tourism/study abroad destinations. The brand personality characteristics model of Aaker (1997) is applied. The study concludes that the knowledge developed within the tourism context regarding images of countries may be applied to the context of study abroad programs. |
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