haku: @journal_id 4503 / yhteensä: 299
viite: 15 / 299
| Tekijä: | Blackman, D. A. Benson, A. M. |
| Otsikko: | The role of the psychological contract in managing research volunteer tourism |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : APR-MAY, VOL 27:3, p. 221-235 |
| Asiasana: | contracts relationship marketing tourism models |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this article is to outline volunteer motivations and psychological contract, which need more complex marketing approaches. The authors use Maguire's three-tier model to construct their own theoretical framework of the Research Volunteer psychological contract. The article shows the transactional, career and relational relationships in this context using qualitative case data. The authors claim that integrating the two models of relationship marketing and psychological contract enables more effective tourism management. |
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