haku: @author Mano, H. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Mano, H. Oliver, R. |
| Otsikko: | Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction |
| Lehti: | Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 451-466 |
| Asiasana: | CONSUMPTION EVALUATION EXPERIENCE |
| Kieli: | eng |
| Tiivistelmä: | This article examines the underlying dimensionality of three aspects of the post-consumption experience - product evaluation, product-elicited affect, and product satisfaction. In addition, the article integrates these concepts through a suggested causal framework. Students evaluated either a high- or a low-involvement product in current use, reported affective responses evoked by it, and assessed their levels of product-derived satisfaction. Analysis shows that two primary dimensions of product evaluation - utilitarian and hedonic judgement - can be viewed as causally and antecedent to two dimensions of affect - pleasantness and arousal - and to product satisfaction. |
« edellinen | seuraava »
SCIMA