haku: @author Henzler, H. / yhteensä: 3
viite: 1 / 3
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| Tekijä: | Henzler, H. |
| Otsikko: | Managing the merger: A strategy for the new Germany |
| Lehti: | Harvard Business Review
1992 : JAN-FEB, VOL. 70:1, p.24-29 |
| Asiasana: | ECONOMIC INTEGRATION MERGERS STRATEGY GERMANY, EAST REGIONAL DEVELOPMENT ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | The unification of Germany has become a process of painful realization. What Germany lacks is a concept for merging east and west. The corporate merger provides useful lessons, though not at perfect blueprint. Eastern Germany should develop on its own course rather than become "West Germany: The Sequel". This national merger is a chance for Germany to pursue creative solutions to tough problems. Four areas in particular present opportunities for growth and innovation: people, infrastructure, regional centers and environment. The are considered in detail. |
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