haku: @author Bednarczuk, P. / yhteensä: 3
viite: 2 / 3
Tekijä: | Bednarczuk, P. Friedrich, J. |
Otsikko: | Kundenorientierung ohne Marketing |
Lehti: | Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.90-97 |
Asiasana: | MARKETING CUSTOMERS CLIENTS |
Kieli: | ger |
Tiivistelmä: | The authors attempt to find a solution to the problems of service firms, they treat the organizational setup of the service oriented structures. They discuss the following success factors: loyalty to the clients, ability to recover, inner marketing, time management. |
SCIMA