haku: @freeterm news media / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
Tekijä: | Downs, V. Ragan, S. |
Otsikko: | Political Argumentation and Violations of Audience Expectations: An Analysis of the Bush-Rather Encounter |
Lehti: | J. of Broadcasting and Electronic Media
1990 : WINTER VOL. 34, 1-15 |
Asiasana: | |
Vapaa asiasana: | Political advertising, American politics News media |
Kieli: | eng |
Tiivistelmä: | The 1988 encounter between G. Bush and D. Rather on the CBS Evening News was analyzed. The research wanted to provide an in-depth analysis of the Bush-Rather exchange in terms of two perspectives: the effects of the attack-rebuttal sequence involved and the effects of violations of audience expectations. The study considered reactions to the 5 1/2-minute mini-documentary (attack) preceding the actual interview and to the live interview (rebuttal) itself. |
« edellinen | seuraava »
SCIMA