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| Tekijä: | Wilde, G. |
| Otsikko: | Commercial risks and rewards in Eastern and Central Europe |
| Lehti: | InterMedia
1993 : JUN/JUL, VOL. 21:3, p. 30-31 |
| Asiasana: | |
| Vapaa asiasana: | CABLE TELEVISION, CONSUMPTION, MEDIA SELECTION, TELEVISION, EUROPE, COUNTRY RISK |
| Kieli: | eng |
| Tiivistelmä: | Almost half Europe's population, 325 million people, live in Eastern Europe. They are very keen on receiving and watching more tv channels, but they don't have much money to spend. The article discusses three choices to deliver more tv in Eastern Europe. |
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