haku: @author Dowling, G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Dowling, G. Staelin, R. |
| Otsikko: | A model of perceived risk and intended risk-handling activity |
| Lehti: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 119-134 |
| Asiasana: | CONSUMER RESEARCH MODELS RISK |
| Kieli: | eng |
| Tiivistelmä: | On the basis of previous reviews of the perceived-risk concept, a model of risk perception and its effects on consumers' risk-handling behaviour is formulated. Hypotheses derived from this model are empirically tested and indicate that, for the setting studied (women purchasing a dress), the intended use of risk-handling activity increases with higher levels of perceived risk. This relationship is more pronounced after the level of risk exceeds the individual's acceptance level of risk. |
SCIMA