haku: @freeterm UNTERNEHMENSSTRATEGIE, KLEINBETRIEBE, / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Foster, M. J. |
| Otsikko: | Scenario planning for small businesses |
| Lehti: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 123-129 |
| Asiasana: | |
| Vapaa asiasana: | LANGFRISTIGE UNTERNEHMENSPLANUNG, UNTERNEHMENSSTRATEGIE, KLEINBETRIEBE, PLANUNGSMETHODE |
| Kieli: | eng |
| Tiivistelmä: | Entrepreneurs are risk takers and innovators but are not always strong supporters of strategic planning, especially in smaller businesses. However, small business entrepreneurs have to face up to the uncertainty and a useful technique for this is scenario building. It is often assumed that scenario building is an approach which only large organizations can use because of the time, cost and expertise involved. This article describes a simplified approach to scenario building which can be employed with benefit by even the smallest firms. |
« edellinen | seuraava »
SCIMA