haku: @freeterm MARKETINGSTRATEGIE, KONKURRENZFORSCHUNG / yhteensä: 3
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| Tekijä: | Babbar, S. Rai, A. |
| Otsikko: | Competitive intelligence for international business |
| Lehti: | Long Range Planning
1993 : JUN, VOL. 26:3, p. 103-113 |
| Asiasana: | |
| Vapaa asiasana: | MULTINATIONALE UNTERNEHMEN, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, KONKURRENZFORSCHUNG |
| Kieli: | eng |
| Tiivistelmä: | This article analysis the trends in the international business environment, and explores the strategic issues for management. The authors develop guidelines for the design and implementation of effective competitive intelligence systems and for the redesign of managerial processes for intelligence gathering and utilization. They also identify management approaches which can help to create a supportive corporate culture. |
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