haku: @author Patterson, W. C. / yhteensä: 3
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| Tekijä: | Patterson, W. C. |
| Otsikko: | First mover advantage: the opportunity curve |
| Lehti: | Journal of Management Studies
1993 : SEP, VOL. 30:5, p. 759-777 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | A model depicting first mover dynamics is proposed wherein certain types of strategy barriers activated by the first mover strategy figure prominently in preserving benefits in the time dimension. Strategic barriers conferring singularity (one-time benefit) are considered to be the most effective preservers of first mover advantage. The theoretical model is tested empirically in a study of 6 major industries. Benefits operationalized as industry share and profit share were found to decline consistently with industry age according to an exponential function designated the opportunity curve. |
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