haku: @author Kalafatis, S. / yhteensä: 3
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| Tekijä: | Kalafatis, S. Madden, F. |
| Otsikko: | The effect of discount coupons and gifts on mail survey response rates among high involvement respondents |
| Lehti: | Journal of the Market Research Society
1995 : APR, VOL. 37:2, p. 171-184 |
| Asiasana: | MARKETING RESEARCH MODELS |
| Kieli: | eng |
| Tiivistelmä: | This article reports the results of an experiment which examined the effect of redeemable discount coupons on rate of response and cost per response in a mail survey conducted among high involvement respondents. Consistent with previous research it was found that enclosed incentives performed better than promised ones. The research has, however , provided some counter-intuitive results . |
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