haku: @author Shaw, E. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Shaw, E. |
| Otsikko: | The first dialogue on macromarketing |
| Lehti: | Journal of Macromarketing
1995 : SPRING, VOL. 15:1, p. 7-20 |
| Asiasana: | MACROMARKETING EXCHANGE RATES STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The earliest analysis of the socioeconomic foundations of the marketing system is found in a dialogue written 23 centuries ago by Plato. Describing the basis of society in terms of human needs, Plato addresses the most efficient means of satisfying these needs. A chain of reasoning is created linking division of labour to comparative advantage to efficiency in production to a rationale for market exchange. |
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