haku: @author Wong, C. / yhteensä: 3
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| Tekijä: | Wong, C. Tjosvold, D. |
| Otsikko: | Goal interdependence and quality in services marketing |
| Lehti: | Psychology & Marketing
1995 : MAY, VOL. 12:3, p. 189-206 |
| Asiasana: | MARKETING PSYCHOLOGY QUALITY |
| Kieli: | eng |
| Tiivistelmä: | Service quality is considered an important competitive edge because it generates repeat sales, positive word of mouth, customer loyalty, and competitive product differentiation. This study examines the impact of a company's cooperative or competitive orientation and the service provider's warm or cold communication style on customer evaluation of service quality. |
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