haku: @freeterm MARKETINGSTRATEGIE, MULTINATIONALE / yhteensä: 3
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| Tekijä: | Mascarenhas, B. |
| Otsikko: | First-mover effects in multiple dynamic markets |
| Lehti: | Strategic Management Journal
1992 : MAR, VOL: 13:3, p. 237-243 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, MULTINATIONALE UNTERNEHMEN, MINERALÖLINDUSTRIE |
| Kieli: | eng |
| Tiivistelmä: | Empirical studies of first-mover effects have been mostly cross- sectional and domestic, focusing on surviving entrants and single market effects. In contrast, this study of one industry examines first-mover effects longitudinally, controlling for market life cycle and entrant survival. It study examines first-mover spillover effects in an international, multi-market context, including both domestic and foreign entrants. This endeavor illustrates the importance of careful first-mover examination of first-mover effects covering multiple markets, and control for measurement timing. |
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