haku: @author Rarick, C. A. / yhteensä: 3
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| Tekijä: | Rarick, C. A. Vitton, J. |
| Otsikko: | Corporate strategy: mission statements make cents (Zielformulierung) |
| Lehti: | Journal of Business Strategy
1995 : JAN-FEB, VOL. 16:1, p. 11-12 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | The results of some recent research suggest that a key aspect of strategic planning (getting senior executives to agree on, and put into writing, a definition of the purpose and scope of the company) can actually translate into profits. A 1994 study of the companies listed in the Business Week 1000, analyzing randomly selected firms across industrial groups, shows that having a mission statement significantly increases shareholder equity. |
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