haku: @author Minor, M. / yhteensä: 3
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| Tekijä: | Fraering, M. Minor, M. |
| Otsikko: | The industry-specific basis of the market share-profitability relationship |
| Lehti: | Journal of Consumer Marketing
1994 : VOL. 11:1, p. 27-37 |
| Asiasana: | MARKET SHARE MARKETING STRATEGY PROFITABILITY |
| Kieli: | eng |
| Tiivistelmä: | Speculation regarding the link between market share and profitability has resulted in a large body of research to investigate a possible relationship between the two. This study suggests that the relationship between market share and profitability is too weak to justify a commitment to achieve market share dominance. Since the instances of concurrent market share and profitability leadership occur in only a few industries, it is highly likely that a causal relationship is possible only under a severely limited set of circumstances. |
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