haku: @author Shao, A. / yhteensä: 3
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| Tekijä: | Genestre, A. Herbig, P. Shao, A. |
| Otsikko: | What does marketing really mean to the Japanese? |
| Lehti: | Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 16-27 |
| Asiasana: | CONSUMER ATTITUDES JAPAN MARKETING |
| Kieli: | eng |
| Tiivistelmä: | As the Japanese have catapulted themselves to become a supereconomic power, many reasons have been given regarding their rapid progression - one of which is the claim that they are the world's premier marketers. Certainty US marketers would argue this point. However, the unparalleled rise of Japanese auto manufacturers provides support for this thesis. What is the actual role of marketing in a Japanese corporation? How well are the Japanese versed in the development and implementation of marketing strategy? Addresses these questions. |
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