haku: @author Samli, C. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Samli, C. Jacobs, L. |
| Otsikko: | Achieving congruence between macro and micro generic strategies: a framework to create international competitive advantage |
| Lehti: | Journal of Macromarketing
1995 : FALL, VOL. 15:2, p. 23-32 |
| Asiasana: | STRATEGY COMPETITIVE ADVANTAGE INTERNATIONAL |
| Kieli: | eng |
| Tiivistelmä: | In order to achieve the strongest international competitive advantage, there must be cooperation between the public and business sectors. That is, there must be congruence between the macro and micro competitive strategies in a country. It is maintained that nations will optimize their competitive advantage when both government and the firm use competitive advantage or comparative advantages simultaneously. This article expands Porter's generic strategies into areas of macro and micro application. |
SCIMA