haku: @author Devetak, G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Devetak, G. |
| Otsikko: | Organization of marketing and marketing information system in the market economy |
| Lehti: | Organizacija
1995 : VOL. 28:6, p. 351-355 |
| Asiasana: | MARKETING MARKETING MIX INFORMATION SYSTEMS MARKETING INFORMATION MANAGEMENT |
| Kieli: | slv |
| Tiivistelmä: | The contribution treats the marketing information system from the theoretical and practical point of view.A new model of manager's information system, that is being introduced to the praxis is also included.Without a good marketing information system we can not imagine a quicker entering of Slovenian management to international co-operation.In the contribution also the possible organizational form of marketing in praxis is given. |
SCIMA