haku: @author Fu, Guoqun / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Fu, Guoqun John Saunders |
| Otsikko: | Evaluation of the consumers in China, U.S. and Australia of extension of brands (original in Chinese) |
| Lehti: | Economic Review (c)
1995 : 4, p.65-69 |
| Asiasana: | CONSUMER GOODS CONSUMER BEHAVIOUR CHINA USA EVALUATION |
| Kieli: | chi |
| Tiivistelmä: | The success of extension of a brand depends on the quality of original products as well as their relevance to extended products. The technological and resource switch between original products and extended ones plays an important role in determining whether the extended brand can be a success. Difficulties in developing and producing extended products have a direct bearing on the evaluation of advantages and disadvantages of brand extension. |
« edellinen | seuraava »
SCIMA