haku: @author McGrath, R. G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | McGrath, R. G. MacMillan, I. C. |
| Otsikko: | Discovery driven planning |
| Lehti: | Harvard Business Review
1995 : JUL-AUG, VOL. 73:4, p. 44-46,49-54 |
| Asiasana: | |
| Vapaa asiasana: | INNOVATION, UNTERNEHMENSPLANUNG, PLANUNGSMETHODE |
| Kieli: | eng |
| Tiivistelmä: | Even smart companies incur huge losses when they enter unknown territory such as new alliances, new markets, new products, or new technologies. The authors of this article take readers step by step through Discovery Driven Planning, a practical tool that acknowledges the difference between planning for a new venture and planning for a more conventional line of business. A key element is identifying unconscious assumptions embedded in an original plan and systematically testing the validity of those assumptions. The approach imposes disciplines different from those used in conventional planning. |
SCIMA