haku: @author Devetak, G. / yhteensä: 3
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| Tekijä: | Devetak, G. |
| Otsikko: | Problem of ecological innovation from the aspect of marketing and quality |
| Lehti: | Nase gospodarstvo
1995 : VOL. 41:1-2, p. 205-209 |
| Asiasana: | |
| Vapaa asiasana: | marketing, marketing mix, ecology, innovations, quality, standards, ISO, energy, symposia, Maribor, 1994 |
| Kieli: | slv |
| Tiivistelmä: | Progress and introduction of ecological innovations in practice have to be based on the aspect of marketing and quality, too, if we want to satisfy social needs and to realize profit for reproduction.We must take in consideration ISO standards and the legislation on testing and checking of ecological innovations against rules. Considering of ecological innovations, the rational use of energy, ecological psychology and scientific trend of systemic thinking play an important rule. |
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