haku: @author Watts, C. A. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Watts, C. A. Kim, K. Y. Hahn, C. K. |
| Otsikko: | Linking purchasing to corporate competitive strategy |
| Lehti: | International Journal of Purchasing and Materials Management
1992 : FALL, VOL. 28:4, p. 2-8 |
| Asiasana: | |
| Vapaa asiasana: | EINKAUF, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | To compete effectively in the global marketplace, a firm must have a competent and strategically integrated purchasing organization. It is important that all functional area strategies and capabilities, including purchasing, be consistent with corporate competitive strategy. This article develops a conceptual framework to link purchasing to corporate competitive strategy and to other functional area strategies as well. The proposed model can be used to integrate purchasing into overall corporate strategy. |
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