haku: @author Kiss, E. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Boutellier, R. Kiss, E. |
| Otsikko: | Wie Industriedesign und Innovation neue Märkte schaffen. |
| Lehti: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL: 65:4, p. 23-28 |
| Asiasana: | DESIGN MANAGEMENT PRODUCT DESIGN PRODUCT LIFE CYCLE INNOVATION MARKETING STRATEGY |
| Kieli: | ger |
| Tiivistelmä: | Why do excellent product ideas fail to succeed in the market, whereas other - objectively inferior - solutions become big sellers? Is there a mechanism which will help us to recognize flops in advance, or possibly prevent them, or is the market approval just a product of coincidence? |
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