haku: @author Letovsky, R. / yhteensä: 3
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| Tekijä: | Letovsky, R. |
| Otsikko: | Promoting awareness of government export assistance programs in the international marketing course |
| Lehti: | Journal of Teaching in International Business
1996 : VOL. 7:3, p. 45-60 |
| Asiasana: | PROMOTION GOVERNMENT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | One of the features of international marketing which distinguishes it from purely domestic marketing is the role of government sponsored programs in helping firms start and indeed succeed in overseas markets. There is evidence that American firms make much less use of these programs than their foreign competitors. One possible contributing factor to this situation is limited classroom coverage which American instructors of international marketing devote to this area. Two hundred and six U.S.-based members of the Academy of International Business were surveyed. |
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