haku: @author Otto, J. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Otto, J. Ritchie, J. |
| Otsikko: | The service experience in tourism |
| Lehti: | Tourism Management
1996 : MAY, VOL. 17:3, p. 165-174 |
| Asiasana: | MANAGEMENT TOURISM SERVICE |
| Kieli: | eng |
| Tiivistelmä: | This paper outlines the method and results of the scale development process for a construct the authors term the service experience. A stream of research in leisure and tourism has explored the experimental perspective in these industries. While contributors have come to some agreement on what constitutes the experience of leisure and tourism, they have done so from sociological, anthropological and psychological perspectives. The authors argue, however , that tourism is a business comprising many service sectors. Thus, research into the experience of tourism from a services marketing perspective is warranted. |
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