haku: @author Kirchmann, E. M. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Kirchmann, E. M. |
| Otsikko: | Gründe und Effizienz der Involvierung des Anwenders in den Innovationsprozess. |
| Lehti: | Journal für Betriebswirtschaft
1996 : VOL: 46:2, p. 76-88 |
| Asiasana: | INNOVATION PRODUCT DEVELOPMENT CO-OPERATION CUSTOMERS |
| Kieli: | ger |
| Tiivistelmä: | Reasons and Efficiency of User-Involvement in Innovation Process. The cooperation of a manufacturer and a user during the new product development process is an important success factor of the innovation management. The author identifies empirically the cooperation advantages. Afterwards their impact on the technical and economical innovation success has been inquired. The outcome is noteworthy and shows what can be expected from an innovation cooperation of a manufacturer and a user as well as how the successful cooperation should look like. |
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