haku: @freeterm UNTERNEHMENSSTRATEGIE, BETRIEBSVERGLEICH / yhteensä: 3
viite: 1 / 3
« edellinen | seuraava »
Tekijä: | Chen, M. J. |
Otsikko: | Competitor analysis and interfirm rivalry. Toward a theoretical integration |
Lehti: | Academy of Management Review
1996 : JAN, VOL. 21:1, p. 100-134 |
Asiasana: | |
Vapaa asiasana: | KONKURRENZFORSCHUNG, UNTERNEHMENSSTRATEGIE, BETRIEBSVERGLEICH |
Kieli: | eng |
Tiivistelmä: | This article bridges two important subjects in strategy: competitor analysis and interfirm rivalry. Each firm has a unique market profile and strategic resource endowment, and a pairwise comparison with a given competitor will illuminate the prebattle competitive tension between these two firms and predict how a focal firm may interact with each of its competitors. To illustrate competitor mapping, measures of these two constructs are proposed, and an example is offered. The article ends with a number of implications for research and practice. |
« edellinen | seuraava »
SCIMA