haku: @freeterm REORGANISATION, PROZESSANALYSE, / yhteensä: 3
viite: 2 / 3
| Tekijä: | Tanner, J. F. Jr Honeycutt, E. D. Jr |
| Otsikko: | Reengineering using the theory of constraints. A case of Moore Business Forms (Verkaufsorganisation) |
| Lehti: | Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 311-319 |
| Asiasana: | |
| Vapaa asiasana: | REORGANISATION, PROZESSANALYSE, VERKAUFSABTEILUNG |
| Kieli: | eng |
| Tiivistelmä: | Reengineering is being undertaken by numerous firms to better satisfy their customers. In fact, in many situations customers now define the role of the sales force. This article discusses the theory of constraints as a method of analyzing process flows and reducing bottlenecks. Moore Business Forms serves as a case analysis for better understanding the role of the reengineered sales force. One of Moore's customers is also investigated to demonstrate reengineering from a dyadic perspective. |
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