haku: @author Droege, C. / yhteensä: 3
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| Tekijä: | Droege, C. Halstead, D. Mackoy, R. |
| Otsikko: | The role of competitive alternatives in the postchoice satisfaction formation process |
| Lehti: | Journal of the Academy of Marketing Science
1997 : WINTER, VOL. 25:1, p. 18-30 |
| Asiasana: | MARKETING CUSTOMERS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | A general model of satisfaction formation is proposed that extends the seminal disconfirmation of expectations model by explicitly incorporating the processing of both chosen and nonchosen alternatives. Using presidential election data, the results show that satisfaction with the nonchoice does remain salient in the determination of overall postchoice satisfaction. Disconfirmation related to either the chosen or the non-chosen alternative influences satisfaction with both the chosen and the nonchosen alternative. |
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