haku: @author Liang, Shibin / yhteensä: 3
viite: 2 / 3
| Tekijä: | Liang, Shibin Wun, Hanlin |
| Otsikko: | On the tactics of transnational corporations entering and occupying Chinese market (original in Chinese) |
| Lehti: | International Economics and Trade Research (c)
1996 : 6, p.30-34 |
| Asiasana: | MARKETING STRATEGY MULTINATIONAL COMPANIES CHINA |
| Kieli: | chi |
| Tiivistelmä: | Transnational corporations have made large-scale investment in China in recent years which has become a "hot topic" of Chinese and even the world's economic circles and academic circles. This paper cites numerous individual cases and data related to it, and summarizes and analyzes 6 main characteristics of transnational corporations investment in China and their 6 main tactics. It considers that their investment in China is basically successful. Meanwhile, it also shows that China's policy of attracting and utilizing foreign investment is successful too. |
SCIMA