haku: @freeterm MARKETINGSTRATEGIE, WERTSCHÖPFUNG / yhteensä: 3
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| Tekijä: | Madhok, A. |
| Otsikko: | Cost, value and foreign market entry mode. The transaction and the firm (Betrieblicher Export; Entscheidungsproblem) |
| Lehti: | Strategic Management Journal
1997 : JAN, VOL. 18:1, p. 39-61 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, WERTSCHÖPFUNG |
| Kieli: | eng |
| Tiivistelmä: | This paper compares and contrasts the mode of foreign market entry decision from the transaction cost/internalization and organizational capability perspectives. Each of these perspectives operates at a different level of analysis, respectively the transaction and the firm. The main purpose of this paper is to demonstrate the implications of a shift in frame from cost to value in the analysis of decisions related to firm boundaries. Entry into foreign markets is used primarily as a vehicle for the accomplishment of this purpose. |
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