haku: @freeterm KUNDE, MARKETINGSTRATEGIE, KUNDENDIENST / yhteensä: 3
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| Tekijä: | Leuchter, M. |
| Otsikko: | Meaningful relationships |
| Lehti: | Journal of Business Strategy
1997 : MAY-JUN, VOL. 18:3, p. 42-46 |
| Asiasana: | |
| Vapaa asiasana: | KUNDE, MARKETINGSTRATEGIE, KUNDENDIENST |
| Kieli: | eng |
| Tiivistelmä: | In April 1997, about 100 marketing and customer relationship professionals met in Atlanta to discuss how to attain growth and profitability through customer relationship management. A panel of marketing executives and consultants discussed how companies can get closer to their customers. Their conversations are highlighted in this article. |
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