haku: @author Warren, K. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Larsen, E. Ackere, A. van Warren, K. |
| Otsikko: | The growth of service and the service of growth: using system dynamics to understand service quality and capital allocation |
| Lehti: | Decision Support Systems
1997 : APR, VOL. 19:4, p. 271-287 |
| Asiasana: | DECISION SUPPORT SYSTEMS GROWTH SERVICE QUALITY |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses how system dynamics can help understand a service company's growth potential as well as its limitations. The model discussed here is being built for a European restaurant chain which grew from nothing to over 200 outlets in less than a decade. The model highlights two conflicting pressures: the need to spend on meeting customer expectations and hence build sales versus the need to meet profit targets from headquarters and thus win the capital to fund expansion. |
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