haku: @author Chakrabarti, A. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Brockhoff, K. Chakrabarti, A. |
| Otsikko: | Take a proactive approach to negotiating your R&D budget |
| Lehti: | Research Technology Management
1997 : SEP-OCT, VOL. 40:5, p. 37-41 |
| Asiasana: | MANAGEMENT TECHNOLOGY R&D |
| Kieli: | eng |
| Tiivistelmä: | R&D directors continue to behave defensively when negotiating their budgets, while their colleagues who represent other business functions use more aggressive approaches. It is argued that at least four different reasons can explain this behavior: cultural differences between business functions, lack of appropriate data, distance from value creation in the market, and smaller degree of of activity standardization. A more offensive approach could be supported by developing R&D metrics that resemble the standard business metrics used in other functional areas. |
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