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| Tekijä: | Clifford, M. Spiro, L. |
| Otsikko: | How Merrill is winning the East |
| Lehti: | Business Week
1997 : SEP 1, VOL. 3526:856, p. 42-43 |
| Asiasana: | ASIA INVESTMENT COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | It was a marketing nightmare. Just as it unveiled an unprecedented multi-million-dollar regional advertising campaign this summer, Merrill Lynch & Co.'s star private-banking employee in Asia was hauled into a Hong Kong court on a money-laundering charge. Merrill, which has also filed a civil suit against Kevin Wallace in Singapore, was forced to swallow a painful $45 million charge against second-quarter earnings. Much to its consternation, Merrill found its ads featuring goldfish, a traditional Chinese symbol of prosperity, competing for attention with the Wallace scandal. |
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