haku: @author Good, L. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Huddleston, P. Good, L. |
| Otsikko: | The price-quality relationship: does it hold good for Polish and Russian consumers? |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 33-52 |
| Asiasana: | RETAILING DISTRIBUTION CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This study examined the relationship between quality evaluations and price estimations of apparel products for russian and Polish consumers. The effects of country of origin on Russian and Polish perceptions of quality and estimation of retail price were also studied. Data were collected in Moscow, Warsaw and Katowice using a 4 (country of origin) x 2 (store type) factorial experimental design. Countries of origin included in the study were the USA, China, Germany and Russia or Poland. |
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