haku: @author Lampert, S. I. / yhteensä: 3
viite: 1 / 3
« edellinen | seuraava »
| Tekijä: | Lampert, S. I. Jaffe, E. D. |
| Otsikko: | A dynamic approach to country-of-origin effect |
| Lehti: | European Journal of Marketing
1998 : VOL. 32:1-2, p. 61-78 |
| Asiasana: | MARKETING MANAGEMENT INTERNATIONAL MARKETING INTERNATIONALIZATION MULTINATIONAL COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Most studies of the effect of country-of-origin on consumer evaluation of products base on static models, even though it is recognized that country image changes over time. The purpose of the paper is to suggest a normative model of country-of-origin as a dynamic process. |
« edellinen | seuraava »
SCIMA