haku: @author Coupey, E. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Cook, D. L. Coupey, E. |
| Otsikko: | Consumer behavior and unresolved regulatory issues in electronic marketing |
| Lehti: | Journal of Business Research
1998 : MAR, VOL. 41:3, p. 231-238 |
| Asiasana: | INTERNET CONSUMER BEHAVIOUR REGULATIONS THEORIES |
| Kieli: | eng |
| Tiivistelmä: | Interactive media like the World Wide Web (or WWW) are increasingly popular venues for marketers. These media differ from traditional forms of making information, products, and services available to consumers, thus creating potential regulatory issues. Before regulation can be determined and imposed, knowledge of how consumer behavior will be affected by the new media should be obtained. A plenty of theoretical issues in consumer behavior are discussed to illustrate potential effects of interactive media on decision-making. These effects are related to the potential issues created for marketers and policy makers. |
SCIMA