haku: @author Veres, Z. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Veres, Z. |
| Otsikko: | Találkozások a frontvonalban [Eng: Encounters in the front-line] |
| Lehti: | Vezetestudomany
1998 : JUN, VOL 29:6, p. 12-17 |
| Asiasana: | SERVICE MANAGEMENT SERVICE MARKETING CUSTOMER RELATIONS |
| Kieli: | hun |
| Tiivistelmä: | According to the basic model of services marketing, service providers can be divided into visible and non-visible constituencies. The article focuses on the visible part, examining the critical elements of risk management in the front-line. |
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