haku: @author Laaksonen, M. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Laaksonen, P. Laaksonen, M. Moeller, K. |
| Otsikko: | The changing consumer in Finland |
| Lehti: | International Journal of Research in Marketing
1998 : MAY, VOL. 15:2, p. 169-180 |
| Asiasana: | FINLAND CHANGE CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | Finland constitutes a rare laboratory for investigating the impact of substantial economic change on consumption and consumer behavior. Like most European countries Finland enjoyed almost 10 years of constant economic growth during the 1980s. Within 2-3 years the economy suffered the deepest depression since the Great Depression. Consumption was cut by 10% between 1989 and 1992 and unemployment increased from 3.3% in 1990 to 17.7% in 1994, unheard-of figures in the wealthy Nordic countries. The authors consider the impact of these economic changes on Finnish consumption and marketing. |
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