haku: @author Park, S. Y. / yhteensä: 3
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| Tekijä: | Keh, H. T. Park, S. Y. |
| Otsikko: | To market, to market: the changing face of grocery retailing. |
| Lehti: | Long Range Planning
1997 : DEC, VOL. 30:6, p. 836-846 |
| Asiasana: | Grocery trade Retailing Distribution channels Marketing mix |
| Kieli: | eng |
| Tiivistelmä: | The authors note that over the past few year grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important is the introduction of new technology, particularly efficient consumer response. The second change is the innovations in product and /or service offerings. The last transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The article deals with the implications of these transformations on the marketig mix, productivity and manufacturer-retailer relationships. |
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