haku: @author Jiang, J. J. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Jiang, J. J. Klein, G. Pick, R. A. |
| Otsikko: | A marketing category management system: A decision support system using scanner data |
| Lehti: | Decision Support Systems
1998 : JUL, VOL. 23:3, p. 259-271 |
| Asiasana: | DECISION SUPPORT SYSTEMS MARKETING MANAGEMENT CONSUMER GOODS |
| Kieli: | eng |
| Tiivistelmä: | Point-of-scanner data provides a unique opportunity for analyzing consumer package goods (CPG) trends and patterns. Decisions for complexcity are made possible by the amount of data available. This paper describes a prototype system which allows to manage the complex models and scanner data to make forecasts in an interactive fashion. |
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