haku: @author Whiteley, R. / yhteensä: 3
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| Tekijä: | Whiteley, R. |
| Otsikko: | Evaluating R&D performance using the new sales ratio |
| Lehti: | Research Technology Management
1998 : SEP-OCT, VOL. 41:5, p. 20-22 |
| Asiasana: | RESEARCH R&D MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The "new sales ratio" (NSR) provides a useful metric for measuring the contribution of new products to the profitable growth of business. It is considered by many companies to be a strong indicator of the health and vitality of the business. How one defines NSR depends on its purpose. For benchmarking against other companies, a common auditable definition is desired. For internal monitoring of performance, the definition of NSR is more dependent on the strategic interests and competitive environment of the company. |
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