haku: @freeterm private labels / yhteensä: 3
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| Tekijä: | Narasimhan, C. Wilcox, R. T. |
| Otsikko: | Private labels and the channel relationship: A cross-category analysis |
| Lehti: | Journal of Business
1998 : OCT, VOL. 71:4, p. 573-600 |
| Asiasana: | Brands Manufacturing Retailing Strategy Models |
| Vapaa asiasana: | Private labels |
| Kieli: | eng |
| Tiivistelmä: | Private labels are introduced by retailers to gain profits and also to use it as a strategic weapon to elicit concessions from the national brand manufacturers. It is shown in the paper that, in certain categories, the retailer is able to gain better terms of trade by introduction of a private label. The implications of the model of the paper are supported by data from a cross-section of grocery categories. |
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